Our story
Made for the five minutes you never seem to get.
Wellbeing Standard Co. is a small Melbourne brand, started by a mum who needed a moment to herself and couldn't find one.
Why I made it
Eight arms, and not one minute to myself.
Hi, I'm Annie. When I went back to work after my first baby, I thought I was handling it. Picture an octopus at a desk: one arm closing work tickets, one answering the phone, one scrolling the daycare app to discover it's hand, foot and mouth disease. Again!
Every arm was busy, and not one of them was looking after me. The only minutes I had to myself were stolen ones, usually spent on my phone.
Everyone had advice. Meditate. Download this app. Get up an hour earlier. (An hour earlier, with a baby. Sure.) What I actually wanted was small: something I could hold, with nothing to log in to and no one needing anything.
So, at home on maternity leave with my second, I made it. I made it for the version of me who needed it back then, and for anyone reading this who is quietly nodding along.
Annie, founder
What we believe
Small moments deserve a place in every day.
Stopping isn't slacking.
Taking time for yourself isn't lazy or selfish. You'll be more patient with whoever calls your name next.
Rest shouldn't come with homework.
No streaks, no subscriptions, no routine to keep up. If it takes effort to relax, it isn't relaxing.
One thing, done well.
We started with a single product and put our care into getting it right, down to the Australian sand and stones.
The name
Where wellbeing becomes the standard.
Time for yourself shouldn't feel like a luxury you have to earn. I'd love it to be as ordinary as stopping for lunch, at home, at work and everywhere in between.